The Puebla Congress approved an exhortation to the Secretary of Culture for the traditional Trueque de Cholula (Cholula Trade) to be declared Intangible Heritage.

Deputies reached a unanimous decision during their virtual meeting. All in favor of the motion to encourage the Secretary of Culture of Puebla to declare the Trueque de Cholula part of the state’s official legacy.

The motion was proposed by the deputy Abundio Sandre Popoca, who, supported by the deputy Tonantzin Fernández Díaz, argued of the importance to protect this pre-Hispanic tradition of the municipality of San Pedro Cholula.

The title of Patrimonio Intangible Cultural Inmaterial del Estado (Intangible Immaterial Cultural Heritage of the State) is given to the intellectual heritage that distinguishes a community’s culture and one-of-a-kind traditions.

Consequently, the Trueque de Cholula would be joining the 11 other immaterial heritages from Puebla, such as the talavera ceramics technique and the Ngiwa indigenous language.

What is the Trueque de Cholula?

The Feria del Trueque de San Pedro Cholula (San Pedro Cholula Trade Fair) is an ancestral tradition. First celebrated by precolonial Cholula natives to honor the god of merchants, Quetzalcoatl.

People from nearby towns such as San Nicolás de los Ranchos, Acuexcomac, Atzompa, Nealtican and even from neighboring states such as Oaxaca, Guerrero and Mexico, gather in the Puebla municipality of San Pedro Cholula to celebrate the fair.

During the celebration, merchants and farmers exchange products from their own communities for those of other towns. Among the most popular items are herbs, cheeses, local fruits, baskets, wood, edible insects and more.

The date and place

For almost 70 years, the Trueque de Cholula has taken place every September 8, coinciding with the festivities of the Virgen de los Remedios.

The stands ready to trade and banter are located in the Plaza de la Concordia, the nerve center of Cholula.