In 1968, the president of the United States, Lyndon Baines Johnson decreed a week-long holiday to celebrate the Hispanic heritage around September 15, as it is a date close to the independence celebrations of Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico and Chile.
This celebration grew in 1988, with 30 days of celebration -between September 15 and October 15- to celebrate the cultural and social impact that Hispanic Americans have left in the United States.
During the month, various festivals, shows, art exhibits, conferences, film screenings, community meetings and even the Hispanic Heritage website, which shares various Latino stories and traditions that influence people in the United States, are held in different cities in the United States.
According to the United States Census Bureau, in 2020, 18.5 percent of the total population of the United States will be of Latino origin, or more than 60 million people.
How is Hispanic Heritage Month experienced?
During this month, several companies join the celebration with campaigns aimed at Latino audiences, local governments usually organize some activities, including some contests and awards for the Latino community.
American professional sports leagues such as the NBA (basketball), MLS (soccer), MLB (baseball) and NFL (American soccer) join these celebrations every year with different campaigns.
Basketball and baseball teams often launch clothing lines that use Spanish words to connect with Latino audiences and celebrate heritage month.
For example, the New York Knicks changed the traditional "New York" on their jersey to "Nueva York", while other teams chose to add Spanish prefixes such as Los Lakers, El Heat, El Jazz or Los Suns.
— Houston Astros (@astros) September 15, 2018
Translation done by: Karla Giselle Bonales Ramírez